Did candidates describe the audience they wanted in their own words?

How far did candidates get through the text campaign flow?

How many dashboard sessions see the membership chip, and in which tier and texting state?

Did the user see the membership banner, and what tier/texting state triggered it?

Did candidates narrow a text audience by political party?

Which audience segments did candidates pick for a text campaign?

How often do candidates see a Pro pitch, and which pitch (channel)?

Where did candidates abandon the text campaign flow?

How often does a Pro pitch convert into starting the upgrade, by channel?

How often does a free candidate press the nav unit's Pro upsell, and from which page (path)?

Did candidates narrow a text audience by age?

Where did candidates go backwards in the text campaign flow?

How often do candidates decline a Pro pitch, by channel?

How many candidates reach the outreach gate's in-review notice, per channel?

Did candidates narrow a text audience by gender?

Did candidates write their own script rather than use a saved or generated one?

Did candidates ask for a newly generated script rather than write or reuse one?

Did candidates reuse a script they had already saved?

How often does a candidate awaiting a 10DLC PIN press the nav unit to enter it, and from which page (path)?

Which saved script did candidates pick?

Did candidates finish writing a custom script?

Did candidates reach the payment step for an outreach campaign?

How often does a Pro candidate who still needs 10DLC verification press the nav unit to start it, and from which page (path)?

Did the user click the membership banner, and which action (pitch, verify, PIN) did it route to?

Did the user click Join in the Pro pitch dialog?

Did the user see the Pro pitch dialog opened from the membership banner or chip?

A user requested a password reset.

Fired when user completes the "Community Events Generation" step in Campaign Plan V2.

Fired when a candidate's campaign plan finishes generating.

Fired when "Community Events" results are shown to the user.

Fired when a candidate clicks a task CTA within the campaign plan.

Fired when server returns results for "Strategic Landscape".

A user marked their campaign as completed.

Fired when user clicks "Campaign Manager Clicked".

A user clicked an outreach action.

Fired when a candidate navigates between weeks in the campaign plan.

Fired when user requests "Media".

Fired when "Strategic Landscape" results are shown to the user.

Fired when "Community Events Generation" begins in Campaign Plan V2.

Did the candidate upload a committee document during the Pro upgrade committee check?

A user canceled their Pro subscription.

Fired when user downloads a Onboarding V2 artifact.

Fired when user clicks "Campaign Plan: Campaign Manager Clicked".

Fired when user requests "Strategic Landscape".

Fired when "Media" results are shown to the user.

Tracks user action: Dashboard - Campaign Plan View Mode Toggled.

Fired when server returns results for "Media".

Fired when user views the "Voter Insights" screen in the Onboarding V2 flow.

Fired when user requests "Community Events".

Fired when user completes the "Voter Insights" step in Onboarding V2.

Fired when server returns results for "Community Events".

Fired when user shares a Onboarding V2 item.

Fired when user clicks "Debrief Clicked".

Which entry point (source, channel, CTA) started each Pro upgrade attempt, so the upgrade funnel can be grouped by where candidates came from?

An outreach campaign exists but has reached nobody yet. Fires on every channel, always before Campaign Completed, so created -> completed is one funnel with no channel-shaped hole. fires_on: the text/robocall draft row being created (including the Pro-gate draft save for a free candidate), SocialFlow Save, a phone-banking call list being created, and each door-knocking turf on the create flow's press. url: /dashboard/outreach, /dashboard/door-knocking schema: medium, fanout, product, recipientCount, voterContacts, sendDate, outreachCampaignId, listId, campaignName, trackerTaskId, phase, audienceSource note: same payload as Campaign Completed minus `price` - nothing is paid yet. The gap to Completed is seconds on social, minutes on a paid send, days on door knocking and phone banking.

A walk session ended with at least one door logged.

A walk session ended with at least one door logged. History before the 2026-09-29 cutover.

A resident was flagged as not a voter, with a reason (moved, deceased). History before the 2026-09-29 cutover.

A turf was deleted. History before the 2026-09-29 cutover.

A turf was renamed or recoloured. History before the 2026-09-29 cutover.

A candidate reached a stage of a channel flow. With Flow Step Completed and Outreach - Campaign Completed this is the v2 outreach funnel. url: /dashboard/outreach schema: channel, medium, step note: `medium` was added beside `channel` at the consolidation cutover and is the property to build on — `channel` here spells a text send `sms` and social `social`, where `medium` uses the contracts TaskChannel vocabulary the completion events use, so a funnel ending on Campaign Completed no longer has to switch property name AND value on its last step. `channel` is kept so existing charts keep working, and is dropped in a later pass.

A candidate finished a stage of a channel flow and moved on. The middle of the v2 outreach funnel. url: /dashboard/outreach schema: channel, medium, step note: same `medium` vs `channel` rule as Flow Step Viewed — build on `medium`.

A paid campaign was scheduled with its vendor. Fired server-side by gp-api for text, social and robocall. url: /dashboard/outreach schema: channel, medium, outreachId, recipientCount, platformCount note: `medium` added beside `channel` at the consolidation cutover; build on `medium` — `channel` spells a text send `sms` and social `social`. `recipientCount` is text and robocall; `platformCount` is social.

Did a candidate finish a door-knocking task in the legacy outreach wizard?

Did a candidate finish a phone-banking task in the legacy outreach wizard?

Did a candidate finish a social post task in the legacy outreach wizard?

Did users see the don't-upload-sensitive-material notice?

How often do users hand the assistant their own file?

Are attached documents actually used in answers?

How often does the assistant tell users it couldn't read a source?

Do users act on an answer by turning it into outreach?

How many campaigns without an EIN ask for the IRS steps by email instead of finishing the Pro upgrade now?

How often do users hand the assistant a link?

How often can't we read the links users give us, and why?

Did candidates reach the voter-file surface from the dashboard sidebar?

Did candidates reach the door-knocking tool from the dashboard sidebar?

How many campaigns see the Pro or verification requirement banner inside an outreach flow, per channel and requirement?

Did the user see the campaign verification intro step?

How many gated campaigns open the explainer that describes why Pro or verification is required?

Did the user continue past the campaign verification intro step to the filing form?

Did the user reach the campaign verification submitted confirmation step?

Do campaigns come back to finish a saved outreach draft, and from where?

Which action do gated campaigns take from the gate explainer: upgrade, verify, or save for later?

How often does a free or unverified campaign hit the outreach gate and keep its work as a draft?

How many saved outreach drafts are abandoned by deletion instead of finished?

Do Serve users keep the follow-up flag current on constituent records — marking who asked, and clearing it once they have followed up?

Fired when a candidate views their AI-generated campaign plan on the dashboard.

A user clicked Content Builder in the sidebar.